At the Citi Investment Research Technology Conference in New York, Google’s Tim Armstrong was asked about mobile ads revenue potential: “It all comes down to scalability. Will the iPhone grow more quickly? I think the non-iPhone analog devices will see search grow. Typically, we don’t scale all of our resources until we see movement on the consumer side. We’ve been selling ads on mobile for the last 18 months. You should expect to see more over time. But it took a number of years for search to get going, and it will be the same for mobile to pick up as well, from an ad revenue perspective.”
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