theScore continues to take on the big names in digital sports reporting, posting improved revenue and usage stats for fiscal Q1 2016.
theScore announced that its mobile apps reached an audience of 4.7 million, up 10 percent from the same period a year ago. While growth has slowed — the year-on-year growth was 15 percent back in fiscal Q1 2015 — the number of sessions shot up 51 percent this quarter to 415 million, which reflects CEO John Levy’s statement that users opens the app “80 to 90 times a month each on average.”
Revenue hit $7 million for the quarter, all of which was ad-based, an increase of over 150 percent from the previous year. The company has a combination of sponsorships and programmatic ads that are featured on the splash page and peppered throughout the UI.
theScore also said that the eSports apps hit a 750,000 user milestone this quarter, the highest since launching last February.
The company still lost money on the quarter, a $3.1 million hit, as it went on a hiring spree and began a heavy marketing campaign for its eSports and newly-launched QuickDraft apps.
[source]theScore[/source]
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