Snapchat, the app where you can make yourself look like a dog and send it to your friends, is becoming an ever more serious contender in the social media game.
Bloomberg reports that, according to an inside source within the company, Snapchat has 150 million daily users, which is more than the approximate 140 million that analysts estimate for Twitter.
That figure was partially reached by looking at Twitter’s monthly active users, which number 310 million according to the company’s most recent earnings report. In the third quarter of 2015, Twitter CFO Anthony Noto said 44 percent of monthly users are active each day in Twitter’s top 20 international markets, and that the company would disclose if there was any drastic change. Since nothing has since been disclosed, it would suggest a daily active user count of around 136 million.
This is a slightly embarrassing state of affairs for the ten-year-old Twitter, which once held the position of being the second most used social platform under Facebook, before being outpaced by Facebook’s own children companies: Instagram, Messenger and WhatsApp.
If true, it means it has just been surpassed by a four-year-old social app built on the sole premise of sending messages, videos and pictures that quickly disappear after being delivered. While that once may have sounded like a gimmick, the platform has proved its staying power, and certainly convinced investors of its worth. In May 2016, it raised $1.81 billion, pushing its valuation to a purported $18 billion.
Related reading: Snapchat raises $1.81B in latest round of funding
[source]Bloomberg[/source]
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