Samsung has released a television commercial for the Galaxy S8 three weeks ahead of its official unveiling.
This preemptive action is highly unusual for the smartphone giant, as advertisements like the one above are usually released closer to the launch date of a device.
However, according to The Korean Herald, the unorthodox pre-launch commercial was intended to take the spotlight off the LG G6, which has been doing well in the company’s home of South Korea. In eight days of pre-sale availability, LG recorded 82,000 G6 pre-orders, and in the two days since the device has been available, the company has sold 30,000 additional units.
Several reports suggest that the LG G6 could pose a real threat to Samsung’s upcoming flagship with its 5.7 inch screen and small bezels. With its 15-second teaser video, Samsung wants to remind its customers that the S8 and S8+ are just around the corner if they can resist being wooed by more immediate options.
Via: Android Authority
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