Latest TNS study shows mobile users will pay to avoid advertising: “With increasingly savvy consumers on one hand, and tough competition on the other, mobile operators are having to reconsider their current approach to generating revenue. The growing resistance to TV and online advertising has now been transferred to the mobile industry, and operators who ignore this negative sentiment are taking quite a risk“, says Amy Cashman, Managing Director of TNS Technology.
“There is a growing number of consumers that are so averse to advertising that they are now willing to pay a premium in order to avoid it, signifying a shift in how operators need to be tailoring their offering.” Full report here
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