Crave stops offering lower-cost $9.99/month Mobile plan to new subscribers

Crave has removed the option to subscribe to its lower-cost Mobile subscription.

The change quietly went into effect at the start of the month, per an email sent to subscribers. However, Crave didn’t make a formal announcement on its blog or social media channels, so it went unnoticed by some.

That said, Crave Mobile isn’t going away entirely. Crave notes in the email that users can remain on that $9.99/month plan as long as they maintain an active subscription.

“As the streaming industry and consumer habits continue to evolve, the Crave Mobile plan is no longer available to new customers who sign up directly through Crave,” a Crave spokesperson told MobileSyrup of the change. “The Crave Mobile plan is still offered through Bell Mobility, and further details about how to subscribe to Crave can be found at Crave.ca.”

Notably, this comes a little over a year after Crave launched Mobile in late October 2021. At the time, Crave Mobile replaced the ‘Basic’ tier as the entry-level Crave subscription. It includes base Crave content, like Letterkenny and The Handmaid’s Tale, as well as HBO titles like The Last of Us and The White Lotus.

One other change, though, is that Crave Mobile now allows you to cast to your TVs. Previously, Mobile streaming was locked to the Crave mobile app or a web browser.

Now, there is only one Crave membership, a ‘Total’ plan, that costs $19.99/month or $199/year ($149.90 until March 15th). A $5.99/month Starz add-on is also available.

Crave’s removal of its lower-cost option comes just a few months after Netflix launched its cheapest membership, the $5.99/month ‘Basic with Ads’ plan. Other streamers in the U.S., like HBO Max, Hulu and Disney+, also offer their own lower-cost, ad-supported options  It’s unclear whether Crave intends to introduce an alternative to Mobile that’s similarly more affordable than Total.

Update: 10/03/2023 at 1:04pm ET — Updated with comment from Bell.