A new survey has been released by MasterCard Canada of 2,000 Canadian women reveals that 46% of them admit they couldn’t go a week without their mobile device. The survey also stated that 24% women would rather give up coffee, 42% would sacrifice spa treatments, 24% would give up chocolate and 19% would forgo exercise than live without their mobile devices.
In regards to how women are using their device:
– 49% use it to communicate with their spouse
– 35% surf the web
– 31% communicate with children
– 23% use their device for work
– 23% play music
– 18% play games
– 10% make mobile payments
Betty DeVita, President, MasterCard Canada stated that “As a leader in mobile payments technology, MasterCard wanted to learn more about the relationship women have with technology and how this relationship is evolving. We know technology is important to women, but were surprised by how dependent they’ve become.”
The survey was actually compiled way back between July 22nd – August 4th, 2010… so I’m sure over the past 7 months with the increased adoption of Smartphones these stats have slightly changed.
You can check out the full report here at MasterCard