Chitika charts strong tablet usage gains from Amazon, Samsung and Nexus in 2014

Chitika has once again compiled tablet usage (different from market share because it takes actual usage patterns into account), and shows that while Apple still dominates the market, Samsung and Amazon are slowly eating into its share.

Third Quarter 2014 Tablet Update

The chart shows that in the past year, Amazon has gained 1.4% usage share in North America, rising from 5.9 to 7.3%. Samsung has gained almost 1.8% in the same period, to 6.3%, while Google’s Nexus tablets continue to burn the slow midnight oil at 2.1%. Impressively, Microsoft’s Surface tablets seem to have captured the hearts and minds of at least a few citizens, with a 1.4% usage share.

Apple’s iPad, in the meantime, dropped from an extraordinary 83.6% to a still-dominant 78% in the intervening year, and doesn’t look like it’s going to abdicate the throne anytime soon.



  • Daniel Bader

    Daniel has been writing about technology since 2010 and tinkering with it since before Radiohead was a band. He's an avid dog lover, owning Irish Wolfhounds since childhood, and loves to cook, read and play competitive dodgeball.