Canadian mobile stats are hard to come by. Occasionally a random presentation by analytics firm comScore releases data peppered with information related to adoption and usage, or the CRTC unveils an outdated report with year old stats, but other than these reports, mobile data is a rare commodity Canada.
Back In May, Yahoo’s Flurry Insights produced a report that surveyed 92,000 Canadians and indicated Canadians spend 86 percent of their mobile time inside apps. In addition, the study found Canadians are quickly adopting phones with 5-inch screens or above at a faster rate than “medium” phones. The report also revealed Canadians spend a whopping seven million total hours per month using mobile apps.
This week, Yahoo is back with another set of mobile-related stats, and the aforementioned trend has continued. This is no surprise as various Canadian carriers recently reported that between 78 and 88 percent of postpaid customers now have a smartphone.
Flurry also states that Canadians are now spending upwards of 75 percent of their “digital time” on mobile devices, with 67 percent revealing their smartphone now replaces the PC as their primary method of accessing the web.
However, Flurry’s data shows 88 percent of digital time is spent in apps, with messaging and social apps like Facebook, Instagram, Snapchat and Twitter, leading the way in engagement.
Perhaps the most interesting takeaway from the data is just how much Canadians under 35 years old use their smartphones. Despite 56 percent of devices in the country owned by those over 35, the younger demographic accounts for 49 percent of all mobile sessions, spending most of their time in social media apps like Instagram and Snapchat.
The latest numbers released by the CRTC in the regulatory agency’s 2014 Communications Monitoring Report indicate wireless subscribers have topped 28.4 million and that carriers now offer mobile coverage to over 99 percent of Canadians.
Image credit: Yahoo