Telus and Zi Corporation announced they will offer the mobile discovery solution Qix on select models of Telus phones and PDAs.
Qix is a “mobile discovery solution” that makes it easier to use your phone by searching for the program you are looking for. Honestly to us this makes no sense at all – what is really behing this technology is another way for operators to maximize global mobile advertising opportunities. With the mobile advertising industry is expected to total $11 billion by 2011, Telus will be the first carrier in North America to offer this solution to its customers.
View the Qix movie here.
“Telus is proud to bring Zi Corporation’s powerful engine to our customers. This will vastly increase our customers’ mobile experience,” said Stephen Ospalak, vice president of Subscriber Devices at Telus. “The fact that Qix is an innovative and user-friendly engine and is compatible with the multiple handsets and PDAs we offer, were key factors in our decision to choose this engine.”
“We are very pleased that Telus will be the first North American carrier to offer Qix. TELUS is a proven industry leader and innovator in the Canadian market, and we strongly believe that for them to choose our engine proves to the industry the excellence of our product,” said Milos Djokovic, President and CEO of Zi Corporation.