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Here’s how to pre-order the iPhone 17 series and iPhone Air in Canada

Pre-orders start at 8:00am ET on September 12

Apple’s iPhone 17, iPhone 17 Pro/Pro Max, iPhone Air, three different smartwatches and the new AirPods were all revealed earlier this week and will be available for pre-order starting September 12.

Here’s everything you need to know about the pre-ordering process in Canada.

First thing is first, pre-orders start at 8:00am ET/5:00am PT on September 12 on Apple’s website. You’ll also be able to pre-order the phone from carriers and Best Buy. You can trade in a smartphone and get up to $985 credit towards a new iPhone. Additionally, Apple Care+, which offers unlimited repairs for accidental damage, is available for $13.49 per month or $269.

Apple offers 24-month, zero per cent financing for all three phones.

The new iPhone 17 Pro series has a new design and should offer the best battery life on an iPhone. The base iPhone 17 doesn’t have a lot special, but it’s more affordable. Additionally, the iPhone Air is the company’s thinnest phone and looks like the future. And all three phones start at 256GB of storage and have an 18-megapixel selfie camera, which can dynamically change from portrait to landscape pictures depending on who’s in the frame.

Carriers

Update Sept. 12, 2025 at 11:40a.m. ET: Carrier pre-orders and pricing are now live. Check out our full roundup to see which providers have the best deals on the new iPhones.

Canadian pricing:

iPhone Air:

Comes in Space Black, Cloud White, Light Gold, Sky Blue:

iPhone 17 Pro 

Comes in Deep Blue, Cosmic Orange, Silver:

iPhone 17 Pro Max

Comes in Deep Blue, Cosmic Orange, Silver:

iPhone 17

Comes in Lavender, Sage, Mist Blue, White, and Black:

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