Telus to launch text message money transfers

Thanks to our friends at Phonemag.com for the recent news that Telus is the first North American carrier to offer Anam’s SMART SMS messaging system for enhanced performance of its wireless prepaid text message services. With this system anyone who is subscribed with Telus can enable instant global money transfers to anyone in a their address book. The system also allows mobile advertising which would bring advertising inside sent text messages that offer specific deals or offers. In order to get the ads to your your phone you will have to opt in… Telus has yet to confirm if they will proceed with the text advertising.

Click here for a demo of the service on the Anam.com website.

Zouheir Mansourati, vice-president Technology Strategy at TELUS said “Anam’s Smart Services Messaging Control solution will allow TELUS to offer an enhanced services experience to its customers. Anam has good experience in pioneering SMS applications and is an obvious partner for us to deliver enhanced messaging control. A key factor in TELUS’ decision was that the solution can be easily installed on our existing system.”

Gerry McKenna, CEO of Anam says, “Top tier mobile operators understand that SMS is a highly important and significant part of their future business. More and more operators are looking to invest in SMS infrastructure and applications and having the trust of an important carrier such as TELUS strengthens Anam’s position as the leading provider of revenue generating SMS applications.”