A North American first – Rogers (and Fido) announced the availability of Yahoo! oneSearch – this allows you to have your the items you search for become more relevant… and show up on the first screen. The Yahoo! oneSearch can also give you access to news, financial information, weather, Flickr other websites.
Here is an commercial from a few month s back:
“As the leading wireless carrier in Canada, Rogers Wireless continues to offer the latest innovations today’s youth want in mobile technology,” said John Boynton, SVP and Chief Marketing Officer, Rogers Wireless. “Yahoo!’s revolutionary mobile search service provides our customers easy and instant access to the latest and greatest Rogers content and all the relevant results and instant answers to the information they care about anytime and anywhere.”
Bruce Stewart, Vice-President and General Manager, Connected Life Americas, Yahoo! Inc. said “Rogers is very forward thinking in delivering compelling and innovative mobile services to their customers. With their deployment of Yahoo! oneSearch, Rogers has led the way in mobile search in Canada and has again delivered upon its goal to meet consumer demand for compelling mobile services. In just over a year, we have signed 29 Yahoo! oneSearch partnerships with carriers across the globe, including Rogers, covering more than 600 million consumers under contract.”