Lexus goes mobile to promote IS F series

If you’re in the market for some new wheels and want to spend a cool $64,450 for a base model, you can pick up the new Lexus IS F.

Why is this on MobileSyrup? Well, Lexus has made it possible for us mobile fans to view all the specs, prices and pictures of what they are calling “The Beast”  – this comes with a “5.0-litre 416-hp V8 engine and the world’s first 8-speed Sport Direct Shift automatic transmission”.

Tony Wearing, Managing Director of Lexus in Canada said “Consumer research indicates that more than 75 per cent of Canadian households have access to a wireless phone with internet access. The IS F combines passion, luxury and world’s first advanced technology in a performance sports sedan. It brings a new level of excitement and advanced experience to the Lexus brand, so it will be the focus of our engagement with Canadians through mobile media. We will be able to bring Lexus to mobile users and become the
first automotive manufacturer in Canada to participate in a research lab connecting Canadians to Lexus from their mobile devices.”

Go to the Lexus mobile site here