The Interactive Advertising Bureau of Canada (IAB) said Mobile Advertising Revenue in Canada grew from $1.1 million in 2006 to $2.7 million in 2007 and is expected to almost double in 2008 to $5.2 million.
The majority of mobile advertising comes from text messages with 75% of the total revenue. The rest comes from “Premium SMS, Mobile Content, Mobile (Display) Advertising, Mobile Search and Mobile Applications”.
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