Talk about scoring huge!
The National Basketball Association (NBA) has signed an agreement with Toronto-based Score Media (TheScore.com) to exclusively distribute daily highlights of every NBA game and get real-time news on your mobile device (including their iPhone app). No worries BlackBerry owners, an app will be coming soon for you too!
The content is free, but you will notice that Sprite will be plastered everywhere as they have been brought on as the exclusive advertiser.
Benjie Levy, Executive Vice President and Co-COO, Score Media said “NBA highlights are the perfect addition to our mobile and online platforms. The Score has always given basketball fans a wide range of choices when it comes to the latest NBA news and information and now with the ability to view NBA game highlights on demand, we’re giving fans yet another option for following the action, wherever they are.”
Via: Score Media