This has been an incredibly long time coming. After many many months and many customers complaining about how frustrating the Rogers website was to navigate through, they’ve officially launched a complete overhaul of their site… and it looks way better.
Check it out here and give a good go around. They have dedicated areas for phones along with a “Featured Phones” section. You can still browse by manufacturer and now by price point, category such as slider, QWERTY, flip etc. There are also sections for the accessories, pre-paid, phone plans and a “App & More” section that might one day grow into their own Rogers AppStore.
The new site looks better with larger images (seems to be the trend these days), easier navigation and much more pleasant to look at. The downside so far is that is still loads incredibly slow.