Sony Ericsson’s new brand is “make. believe”?

make.beliveOver in the UK Sony Ericsson has jumped on the “make. believe” tag line from parent company Sony. They have also have changed from the vibrant green to a shimmery blue. This is in hopes to reshape their brand and continue to focus on mobile entertainment, especially with the recent announcement of key devices.

I’m confident we will eventually have the tag line represented in Canada along with the new lineup such as the XPERIA X2 (rumoured to be launching with Rogers in Q1 2010). Other devices that are launching in Europe by the end of the month (hopefully in Canada soon also) are the Yari, Aino and Satio. Curious what the “make. believe” is all about, well an ad campaign says “what if dreams could become reality? …We’re here to make it happen. Make.believe”.