Bloomberg: Apple working on “cheaper and smaller” iPhone to compete with Android

The rumours of a smaller and more affordable iPhone has been circling for a few years now. Today Bloomberg reported that Apple is working of producing a “cheaper and smaller” iPhone that is “about one-third smaller” than the current model and would sell for an unsubsidized price point around the $200 mark. The reason: to take on Google’s Android platform.

“Apple Inc. is working on new versions of the iPhone that are aimed at slowing the advance of competing handsets based on Google Inc.’s Android software… While Apple has aimed to unveil the device near mid-year, the introduction may be delayed or scrapped, the person said. Few Apple employees know the details of the project, the person said. Apple often works on products that don’t get released. The prototype was about one-third smaller than the iPhone 4, said the person, who saw it last year.”

Source: Bloomberg
Via: AppleInsider