Rogers now has 8,977,000 subscribers

Rogers has revealed their Q4 and year end 2010 numbers and a huge decrease in net addition and a massive increase in Prepaid net additions. Their total subscriber base for 2010 is still leading the pack with 8,977,000, which is an increase of 483,000 over 2009.

Q4 saw a total increase of 123,000 subscribers: 49,000 Postpaid (decrease of 209,000 over last year) and 74,000 Prepaid (increase of 149,000 over last year).
– Postpaid Average monthly revenue per user (ARPU): $71.81 (decrease of $1.61)
– Prepaid Average monthly revenue per user (ARPU): $16.09 (decrease of $0.60)
– Blended ARPU: $61.72 (decrease of $1.51)
– Postpaid Average monthly minutes usage: 557
– Prepaid Average monthly minutes usage: 128
– Wireless data revenue increased by appx.32% to $506 million
– Data revenue represented approximately 31% of total network revenue
– Wireless activated and upgraded approximately 635,000 smartphones (29% were new to Wireless)
– Subscribers with smartphones represent 41% of the overall postpaid subscriber base.

In their report Rogers stated that “The year-over-year decrease in total net subscriber additions for the quarter primarily reflects an increase in the level of postpaid churn associated with heightened competitive intensity, offset by increased gross additions of both postpaid and prepaid subscribers. Included in postpaid gross additions are a record number of new smartphone subscriber sales. The increase in prepaid subscriber additions was the result of Wireless’ launch of its urban zone-based unlimited voice and text ‘chatr’ product and also its continued offering from earlier in the summer of prepaid wireless service plans for the Apple iPad.

Here are the known 2010 Subscriber numbers (other carriers have yet to report or are private companies):
Rogers: 8,977,000 subscribers
Bell: 7,242,048 subscribers
TELUS: 6,971,000 subscribers
MTS: 483,754 subscribers
WIND: 250,000 subscribers

Source: CNW