This is the new “Nokia Pure” font

Nokia recently announced that the new Windows Phone OS its “primary smartphone strategy” and it also seems they will be doing a few changes to the look of their brand. In a blog post on their company site they stated that starting in this year the new “Nokia Pure” font will be making its way to billboards and devices around the world. This new font replaces the Nokia Sans font and represents a path that will take the new brand into a “simpler, fresher and stronger”.

What do you think… will this new “fresher” font help out?

Source: Nokia Conversations
Via: Engadget