Virgin Mobile expands past the kiosk, opens flagship street-front store in Montreal

Virgin Mobile has been re-inventing themselves over the past year or so. When Bell completely took them over they declared “a very different Virgin” was in the works. Today, in Montreal, Virgin will open the doors to their new swanky digs at 1221 Saint-Catherine Street West.

Sir Richard Branson will be present for the festivities but reading over this internal doc really makes this out to be a true Virgin experience. The store will have “the most energetic, real and knowledgeable reps”, self serve area with “fancy computers”, training space, care hotline and “spicy” Members Lounge. In addition, Virgin states they will dedicate an area where Members can also get their phones serviced and repaired. Looks good, sounds good.

(Thanks tipster!)