Sony’s new Xperia commercial was expected to hit the airwaves on March 24th, but for some reason it’s been released a couple days early. It was directed by Wes Anderson of The Royal Tenenbaums fame and he reached out to a bunch of kids and asked them how smartphones worked. The commercial, titled “Made of Imagination”, is just over a minute and uses stop-motion techniques. Check it out below
Source: TechCrunch
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