Mobilicity inviting Torontonians to make free overseas calls from inside a giant snow globe

Mobilicity loves a spectacle. Between protesting in front of the Rogers headquarters in 2010 to hosting a “Break Your Wireless Contract Day,” the new entrant ensures that its brand is seen, and seen often.

This Friday the company is asking Toronto residents to visit Yonge & Dundas Square for an overseas calling promotion. The company plans to construct a 24-foot snow globe from which residents can make overseas phone calls, for free, to family members and loved ones.

The event will take place from 11am to 8pm this Friday, December 21st, and 9:30am to 7:30pm on Saturday, December 22nd. The company hopes that international students or recent immigrants to Canada will storm the “globe” for a chance to chat with family members abroad.