Facebook recently announced its Q1 results and posted revenues of $2.5 billion, a 72% increase year-over-year. An impressive $2.27 billion of that revenue came from advertising, of which mobile advertising represented 59%, a 30% increase year-over-year.
Coming next month to Canada and six other countries is Facebook’s new video advertising service, something that has been in operation in the United States since March. The 15-second video ads could potentially clutter up your experience and appear in your News Feed (desktop and mobile) and will automatically play without sound until clicked.
Facebook has over 1.28 billion monthly users and 609 million access the social network on a daily basis from their mobile device. Canada is one of the largest countries that use Facebook with over 19 million monthly users (15 million on mobile).