Apple’s newest ad is titled “Parenthood” and shows the iPhone 5s as the ultimate tool to successfully make it as a parent. The minute-long commercial continues the “You’re more powerful than you think” tag line and depicts the 5s helping out in several ways, such as acting as a baby monitor, finding your dog, and turning off your lights. In addition, Apple showcases several 3rd-party apps that highlights the device as an assistant to improve your home and health — something that will be a core focus in iOS 8.
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