Telus discontinuing ‘Device Price Match Promise’ on November 2

Telus launched its “Device Price Match Promise” in November 2012, which gave its employees the ability to immediately match a competitor’s handset price when a customer signed up on a new two-year term. Now, three years later, the program is on the cusp of being discontinued.

According to an internal document we’ve received, Telus notes, “Effective November 2, 2015, Telus Device Price Match program will be discontinued. The last day customers can use Price Match is November 1, 2015.”

telus device match program discontinue mobilesyrup

Telus says the decision to discontinue the program “aligns with the price match policies offered by our competitors, and it is expected to significantly improve our credit reduction initiatives.” In addition, Telus says the move will continue its foray to “offer our customers the best experience while remaining competitive in the market.”

In an effort to “add value to its consumers’ plans,” Rogers ended its price match policy earlier this year.

Telus’ recent quarterly results saw its wireless revenue increase by $90 million to $1.57 billion, and its subscriber base grow to 8.35 million.


  • Ian Hardy

    I still love Tetris and still the biggest fan of Tim Hortons in the world. Now into its tenth year, my focus at MobileSyrup is advertising and partnership and ensuring Canadians have a voice in the wireless market.