Oculus’ co-founder cautions final Oculus Rift launch price won’t be affordable

Oculus Rift

It looks like Oculus co-founder Palmer Luckey wants to manage price expectations surrounding his company’s upcoming virtual reality headset, the Oculus Rift.

After revealing last week that Oculus plans to begin taking pre-orders for the Rift in the new year, Luckey took to Reddit and Twitter to discuss price expectations for the Facebook-owned VR company’s first VR headset.

Luckey’s barrage of Tweets and Reddit posts (some can be seen below) indicate that while the Rift will likely be expensive, the virtual reality headset will still fall in the US$500 range, pushing the device’s cost out of reach some people.

However, Luckey emphasizes that given the high-end technology featured in his company’s virtual reality headset, Oculus Rift’s initial cost is more than justified in his company’s view.

On Reddit, Luckey also discussed one of the major issues surrounding upcoming VR headsets right now and how Oculus intends to circumvent this problem.

“People who think we are going to come out ahead on hardware don’t understand that our goal is to make the VR market as large as possible so developers (and Oculus) have a large enough addressable market to make VR content financially viable and self-sustaining,” said Luckey in a Reddit post.

[source]Reddit, Twitter[/source][via]UploadVR[/via]