Intel is hoping to rebrand ‘personal computers’ at Computex next week.
The company’s head of client computing, Gregory Bryant, told Engadget in an interview that he’s going to start by redefining the term ‘PC.’
“We’re going to embark on a journey to transform the PC from a personal computer to a personal contribution platform,” Bryant told Engadget.
What it comes down to is what people consider to be a PC. Really, your smartphone is a PC — and about as personal as a computer gets. However, most people don’t use their phones for much more than checking Facebook or Instagram. When they actually want to get work done, they reach for a laptop.
And that’s where Intel wants to focus. Microsoft shifted to a productivity focus as well and as a close partner, it makes sense for Intel to do the same.
Five important focuses
According to Bryant, Intel will focus on five important areas as part of this ‘rebranding.’ The first is better performance without compromising efficiency. Additionally, Intel will focus on improved connectivity, better battery life, adaptable platforms and more intelligent machines.
For the better performance side, Bryant hinted there would be a more impressive chip than the 18-core CPU announced last year.
Improved connectivity will piggy-back on 5G. While Canada may not get 5G until 2020, some places may see it as soon as next year. Intel wants to be at the forefront of that and plans to show off several computers with 5G integrated.
Additionally, new form factors could mean a number of things. Convertible and 2-in-1s will get thinner and more powerful surely, but Intel may be preparing for something we haven’t seen yet. Maybe something like Dell’s folding dual-screen device.
Last but certainly not least is Intel’s AI initiatives. Bryant said in the interview that he’d be showing off AI and computer vision tech by playing imaginary drums. A computer with Intel’s Movidius Visual Processing Unit will track Bryant’s hands and feet in real-time to mimic playing drums.
It’s exciting to see Intel thinking about what the personal computer actually is. Experimenting with forms outside the traditional desktop or laptop could bring about the next big thing in computing.