Facebook’s recently announced ‘New Product Experimentation‘ (NPE) team is getting a new member that suggests we could see a Vine-like app come from the initiative.
Former head of Vine, Jason Toff, announced on Twitter that he’d leave Google to join NPE, where he’ll “be starting up a new initiative.”
NPE will develop experimental apps fro consumers whoa re slightly removed from the core Facebook brand.
Previously, Toff left Vine and Twitter in 2016 to work for Google on VR projects. Later, he joined Google’s own experimental app incubator called Area 120, which has a similar goal to that of NPE. Area 120 recently released a hyperlocal social network called Shoelace.
Now that we've moved to CA, I suppose it's a good time to share what I'm up to next! In two weeks, I'll be joining Facebook as a PM Director starting up a new initiative under the recently formed NPE team (https://t.co/HzK6Bjqzqx)
— Jason Toff (@jasontoff) July 15, 2019
Toff looks to be the first big name associated with NPE, but there’s likely more to come shortly. Toff is already looking to hire a team of UX designers and engineers to work on the project, whatever it is.
While we may hope for some kind of Vine successor, it’s not clear what we’ll see from Toff and NPE yet. Hopefully, it’s something awesome.
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