Samsung is working on an investment deal with artificial intelligence (AI) startup Perplexity, which would see the tech giant incorporate the AI into its devices, Bloomberg reports.
Samsung is discussing having the Perplexity app and assistant pre-installed on its phones and integrating the technology features in the default browser. Additionally, the report indicates that Samsung is interested in using some of Perplexity’s AI tech in its own Bixby assistant.
Having more than one assistant integrated into a smartphone isn’t out of the norm. Samsung already has Bixby and Gemini integrated into the handset. Motorola announced a partnership with Perplexity back in April, and its Razr smartphones have both Perplexity AI and Gemini.
When I reviewed the Motorola Razr Ultra, I realized that I barely touched Perplexity and only used Gemini. I’m unsure if companies need to integrate different AI assistants into their smartphones; it feels unnecessary.
Source: Bloomberg
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