Fido rolls out new wireless plans with worse value

Rogers-owned Fido adjusted its plans and pricing, reducing data amounts while keeping prices the same.

The wireless provider’s new plans are listed below. Note that all prices include a $10/mo automatic payment discount. Moreover, each plan includes 4G data with speeds capped at up to 150Mbps along with other standard features like call display and voicemail.

• $40/10GB Canada-wide talk and text with 500 international texts (new)
• $45/40GB Canada-wide talk and text with 500 international texts (previously $45/60GB)
• $50/60GB Canada-wide talk and text with 500 international texts (previously $55/80GB)

Across the board, these plans aren’t good. I’ll give Fido some points for adding a lower-cost option with a smaller data bucket, but $40 for 10GB isn’t a great value. For $1 less per month, customers could get a 60GB 5G Canada/U.S./Mexico plan from Freedom Mobile. Public has a $40/20GB 5G Canada/U.S./Mexico plan as well as a $35/15GB plan, while Rogers-owned Chatr has a $32/10GB 4G plan. There is virtually no reason for anyone to pay Fido $40 for that plan.

Similar can be said about the $45/40GB and $50/60GB, but these are more egregious changes because they’re worse even than what Fido had before (which already wasn’t great). The $45 plan lost 20GB of data without a price drop. The $50 plan at first looks okay, dropping from 80GB to 60GB with a $5 price drop. Except, it’s actually a $5 price increase because Fido just yesterday offered a $45/60GB plan — now you have to pay $50 for the same amount of data.

And that’s not even getting into some of the other nonsense Fido has going on, like charging extra for hotspot access or the now $75 connection fee. Suffice it to say that Fido is not offering a single compelling reason for Canadians to switch to one of its overpriced plans.

If you are in the market for a new wireless plan, I’d strongly recommend checking out MobileSyrup‘s plan search tool, which can help you find the best wireless deal for you.