Rogers’ total revenue for the three months ending on June 20 was $5.2 billion, but its reported net income after expenses was only $148 million.
Coming out of this quarter, Rogers has pinned its spending expectations for the rest of the year at $3.8 billion, which is the bottom edge of its $3.8 to $4 billion guidance provided at the start of the year.
Rogers added 35,000 new wireless subscribers in Q2 2025, but that’s down 77 per cent compared to last year. Pre-paid phone signups are down 26 per cent as well. Rogers’ CEO once again blamed the slowdown in new sign-ups on the new immigration caps and fewer student visas.
While we’ve also seen many unhappy customers threaten to leave the carrier due to its handling of the 3G network shutdown, Rogers reported a monthly churn rate of 3.23 per cent, up slightly from 3.2 per cent from the same quarter last year. It’s possible we could see churn climb more in the next earnings report, depending on how many customers follow through on threats to leave.
On top of all this, Rogers says that wireless revenue is down three per cent, so the company isn’t making as much off each customer as it used to. For customers, this is likely a good thing since all of the Big Three carriers have maintained an average revenue per user (ARPU) of around $60 for more than five years — Rogers reported ARPU of $55.45, down from $57.24 the same time last year. It’s nice to see things slide a little bit more towards affordability.
On the upside for Rogers, the company’s media revenue is up 10 per cent to $808 million. Earlier in the year, the broadcasting arm of the company was looking to make more money off its sports assets, but so far, nothing concrete has come from that, reports The Globe and Mail.
Rogers closed its $4.7 billion deal to buy Bell out of Maple Leafs Sports and Entertainment (MLSE) on July 1, making it happen too late to be included in the Q2 reports. That said, Rogers says that the recent acquisition brings the value of its sports assets to $15 billion. It’s unclear if it includes the new Rogers Stadium in that number, but the new venue has had its fair share of problems since launching.
For regular people, Rogers has recently hiked roaming rates and launched some new roaming packs (they’re a bad deal). It also launched satellite service for mobile phones on its network. Rogers is hoping both of these will bring the average revenue per wireless subscriber back up.
Beyond that, the company recently ended its contract with Foundever in Canada, which amounted to around 900 people losing their jobs. However, what was equally concerning were all the stories from former employees talking about how terrible it was to work there due to the high-pressure sales tactics pushed by Rogers and the terrible work-life balance.
Source: Rogers, The Globe and Mail
MobileSyrup may earn a commission from purchases made via our links, which helps fund the journalism we provide free on our website. These links do not influence our editorial content. Support us here.
