Apple TV+ confirms new series from Breaking Bad creator coming in November

Apple has begun teasing Pluribus, a mysterious new sci-fi Apple TV+ series from Breaking Bad creator Vince Gilligan.

On social media, the official Apple TV+ account shared a brief teaser for the show alongside confirmation of a November 7 premiere date. In the teaser, we see a woman licking doughnuts before putting them into a box that says “Help yourself” with a smiley face emoji.

A new series from the creator of Breaking Bad.#Pluribus — Premieres November 7 on Apple TV+ pic.twitter.com/SKJjpgvpyg

— Apple TV (@AppleTV) July 25, 2025

Alongside the teaser, Apple also revealed the first image from the series featuring Emmy nominee Rhea Seehorn, who starred as Kim Wexler opposite Bob Odenkirk (Jimmy McGill) in Gilligan’s Better Call Saul series. (See above.) Apple says Seehorn plays Carol, “the most miserable person on Earth,” who “must save the world from happiness.”

This teaser comes after the official Apple TV+ account shared a vague image earlier this week saying “Happiness is Contagious” with a little smiley face being drawn into a petri dish.

It’s a bizarre start to the marketing campaign considering none of this tells us anything about the show. That said, Gilligan’s name alone is undeniably more than enough to garner attention. On top of creating the beloved Breaking Bad, he was also the co-creator of the acclaimed spin-off series Better Call Saul and the writer and director of the El Camino: A Breaking Bad Movie film sequel.

We’ve also actually known about this series being in development for three years now, when it was first confirmed that Gilligan was teaming up with Apple for it. It was also reported that Seehorn would star in Gilligan’s new series.

At the time, Deadline reported that the series will be a “blended, grounded drama” that’s been compared to The Twilight Zone in terms of how it “bend[s] reality and focusing on people and exploring the human condition in an unexpected, surprising way.” Gilligan, meanwhile, said he’s looking forward to moving away from the antiheroes that defined Breaking Bad and Better Call Saul.

It remains to be seen what Pluribus will ultimately end up being and whether any other of his Breaking Bad universe collaborators are involved. Apple has already renewed the series for a second season, though, so it’s clearly confident in it.

Image credit: Apple