Qualcomm to emulate NVIDIA’s Tegra Zone with GameCommand portal

NVIDIA’s Tegra Zone was launched as a way to help its Tegra 2 userbase discover which games were available, and optimized, for the chipset. But at its core was a way for consumers to buy games “exclusively” for that single of NVIDIA hardware. Sure, it seems innocent enough — a Marketplace-downloadable app in which you can separately pay for existing games optimized for a specific chipset —  and who are we to argue with the rolling conquest of capitalism?

Qualcomm is trying to emulate the success of that portal with their own GameCommand app. Launching in North America on January 10th, the app will be available in the Android Marketplace for those with Qualcomm’s Snapdragon SoC’s, which encompasses a fair number of Canadian smartphones, including the Samsung Galaxy S II X and LTE, HTC EVO 3D and Sensation, Raider and Amaze, along with Sony Ericsson’s whole Xperia lineup.

Why is this not a good idea? Well, for starters it further fragments the already-confusing Android gaming market. It purports to be a portal, a place to round up existing titles optimized for Snapdragon chips, but when Tegra Zone was released, we saw games already on the market re-released with “THD” appended to their names, ostensibly “repackaged” to take advantage of the “advanced” nature of NVIDIA’s Tegra 2 chipset. In reality these improvements were shallow at best, and at worst they prevented you from playing that game once you upgraded to a different device.

GameCommand promises some exclusives like Fight Game Heroes which, according to the press release, “features head-to-head battles with real MMA fighters, including multiple combat champion and UFC fighter Alistair ‘The Reem’ Overeem.” But, as with the Tegra Zone, GameCommand will “give mobile users a way to quickly discover, organize and access the latest Snapdragon optimized, featured and exclusive games,” and that means more development houses are taking their time away from creating games for the whole Android market, lured by the prospect of exclusivity.

The full CES-centric press release is after the break.

Snapdragon GameCommand to Launch on Android Market at CES 2012
UFC Fighter Alistair “The Reem” Overreem to be Onsite at Qualcomm’s Booth Showcasing One of the Latest Games Optimized for Snapdragon Devices

SAN DIEGO – January 5, 2012 – Qualcomm Incorporated (NASDAQ: QCOM) today announced that Qualcomm Innovation Center, Inc. (QuIC), a wholly owned subsidiary of Qualcomm Incorporated, is expected to launch the Snapdragon GameCommand™ application to the Android Market on January 10, 2012, the opening day of the Consumer Electronics Show (CES). At its heart, Snapdragon GameCommand will give mobile users a way to quickly discover, organize and access the latest Snapdragon optimized, featured and exclusive games. It will also provide feeds from top gaming news sites to help consumers stay up to date with the latest gaming news.

Snapdragon GameCommand will enable users to easily access and play many of the over 100 Snapdragon™ GamePack featured games on a wide range of mobile phones and tablets. The Snapdragon GamePack includes several titles exclusively available on Snapdragon devices running on Android for a limited time, including “Fight Game Heroes” from Khaeon Gamestudio. “Fight Game Heroes” features head-to-head battles with real MMA fighters, including multiple combat champion and UFC fighter Alistair “The Reem” Overeem. Visitors to CES will have the chance to meet the 6′-5″, 265-pound Overeem in-person and watch as he takes on Qualcomm executives in live rounds of “Fight Game Heroes” at the Qualcomm Booth in the LVCC South Hall, Upper Level, Booth #30313.

Other exclusive games that are accessible to consumers with Snapdragon GameCommand include titles such as “Bunny Maze 3D” from Eyelead Software and “Desert Winds™” from Southend Interactive. In “Bunny Maze 3D”, players help the adventurous Bunny get back his stolen carrots, in a cheerful journey through a magical world. In the “Desert Winds” mini-game players take on the persona of princess Amira as she battles gruesome creatures of the desert to save her people.

“With mobile gaming proliferating at a blistering pace, apps like Snapdragon GameCommand make it easy for consumers to discover and access the most advanced Snapdragon optimized games,” says Dave Durnil, director of advanced gaming at Qualcomm. “With exclusive and highly-anticipated games like ‘Fight Game Heroes’ and ‘The Reem’ Snapdragon mobile gaming is really starting to heat up.”

Snapdragon GameCommand is expected to be available in North America at launch and will be available in other markets at a later date.

Via: BGR