HTC and Under Armour are collaborating on a connected scale


Taiwanese smartphone maker HTC is working with Under Armour to launch a connected Bluetooth-enabled weight scale, according to a new posting on the Bluetooth Special Interest Group’s (SIG) official product database.

Added to the repository late last month, the entry provides a terse description of the device: “HTC & UA provide a Bluetooth scale to measure weight and body fat.”

Presumably, the device will use Bluetooth to connect to an Android or iOS smartphone, and an accompanying mobile app will allow the user to track changes in their weight and body fat.

Should HTC follow through and release this scale — and given the fact the device is listed on a database that belongs to the group responsible for overseeing the Bluetooth standard (there’s very little reason to suggest it won’t) — the product will fit neatly into the strategy the company has said it is pursuing in partnership with Under Armour.

In October, HTC told Phandroid it delayed the release of the Grip into 2016 so that it could launch the wearable as a part of an entire fitness tracking ecosystem.

“As we continue to develop the Connected Fitness platform and elevate our product offerings, Under Armour and HTC have decided to launch a fully integrated digital ecosystem of products early next year,” said an HTC spokesperson to Phandroid.

“This global launch will provide the tools needed to help athletes of all levels track, manage and improve their health and fitness. Our teams have done a remarkable job bringing these products to life and we’re excited to share them with the public soon.”

We’ll likely see what else HTC has in store for health conscious consumers in the near future.

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[source]Bluetooth Special Interest Group[/source][via]Phone Scoop[/via]