Amazon is holding an event on February 26th hosted by Panos Panay, which suggests we’ll see new hardware.
That said, Amazon is working on a long-delayed AI-powered version of its Alexa digital assistant, so this event could fully reveal new devices that can run the new assistant. The LLM-enhanced Alexa was announced in late 2023 and has been quietly behind the scenes ever since.
The retail giant skipped its typical fall event this year, reportedly due to delays with AI-Alexa, so there is a big chance that this keynote is just replacing the missed presentation.
This will be Panos’ first big presentation for Amazon after joining the company and leaving Microsoft in 2023. He’s hosted a collection of smaller events, but since the 2024 Amazon fall presentation was cancelled, this will be his big reveal alongside what could potentially be exciting new products.
While I have a lot of faith in Panos and his ability to make products I do worry that the delays with AI-Alexa and the overall lack of excitement in the market over Amazon’s existing products might hinder any cool tech the company might reveal. As we move through the smart home era it seems that most people want a smartphone at the centre of their tech world so Amazon has to to a lot to upset Apple and Google’s tech dominance.
Source: The Verge
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