The parent company of Grand Theft Auto VI developer Rockstar is staying mum on whether the game will carry a higher price tag than others on the market.
Speaking to Variety, Take-Two Interactive CEO Strauss Zelnick said a GTA VI pricing announcement “will come from Rockstar in due time.” He added that the company’s goal “always is to deliver more value than what we charge, so we’ve had variable pricing at the company forever.”
For months now, analysts have expected GTA VI to be priced around US$100 (about C$137.43). This is partly due to the logical assumption that GTA VI is the most expensive game to make, as well as its status as arguably the most anticipated game of all time. The last GTA game, 2013’s GTA V, surpassed 200 million copies sold, making it one of the greatest-selling games of all time. This, alongside the billions in dollars of additional revenue from GTA Online, has made GTA V one of the most successful entertainment products of all time.
Of course, the current economic headwinds would also be a factor regarding GTA VI pricing. In the PS5 and Xbox Series X/S generation, games have generally been priced at $89.99, $10 more than the previous generation, but companies like Nintendo have already started charging $10 to $20 more for new games. Naturally, then, Take-Two may very well do the same for GTA VI.
Ultimately, though, we’ll have to wait to learn GTA VI‘s price point. As it stands, we haven’t actually seen much from the open-world crime game outside of early gameplay leaks, with Rockstar only having released two trailers over the past few years. In May, Rockstar confirmed that GTA VI will launch on PS5 and Xbox Series X/S on May 26, 2026, a delay out of its previously set fall 2025 release window.
Image credit: Rockstar Games
Source: Variety
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