Bell’s Crave streaming service is adding over 10,000 hours of new content to its platform, growing its library by more than 30 per cent, and plans to make some of it available for free.
Slated to launch by the end of 2025, the streaming platform is bringing CTV, Noovo, news, select sporting events, a deeper collection for kids, content from Bell Media’s suite, including USA Network and Canal D, and adding it to the already-available HBO, Max Originals and Crave Originals.
Moreover, Bell said users would be able to register a free account to access content from CTV, CTV 2, CTV Movies, CTV Throwback, and Noovo supported by ads.
“Bell Media continues to charge forward with investment in Crave, dramatically broadening content available across entertainment, news, and sports,” said Sean Cohan, President of Bell Media in a press release. “Our focus is unwavering: to deliver the best storytelling, enhanced discoverability, and an enjoyable user experience to our over 4 million subscribers.”
The blog post details a wide selection of what’s coming:
- “CTV, CTV 2, and Noovo: Including national and local newscasts from CTV News and Noovo Info, plus select sporting events.”
- “Expanded Entertainment Choices: Content from Bell Media’s vast entertainment specialty portfolio, including USA Network, Oxygen True Crime, and Canal Vie.”
- “Extensive Free Catalogue:A vast catalog of movies and shows, including CTV Movies and CTV Throwback, previously only available on CTV.ca and Noovo.ca.”
- “The Best Content: Crave’s premium slate of programming in both English and French, including HBO and Max Originals, the DC Universe, the Wizarding World of Harry Potter, blockbuster movies, and an ever-growing slate of Crave Originals such as Canada’s Drag Race, Empathie, Letterkenny, OD Tentations Au Soleil, Shoresy, So Long Marianne, Vie$ De Reve, and Billionnair Murders.”
- “A Wide Selection of Kids Content: A deep catalogue of popular kids programming.”
- “Content through TV provider: Customers who subscribe to CTV and Noovo through a television provider can access the enhanced platform by authenticating their accounts. They will continue to enjoy their existing subscribed content, as well as have access to free content from CTV, CTV 2, and Noovo, including CTV Movies and CTV Throwback.”
Crave will have more news about this in the coming months.
Source: Bell Media
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